Web 1.0 was mostly used and handled by people who know how to code and operate a computer system which was very hard for some people. When coding was necessary to stay online, people used to hire professionals to get various work and services done for themselves and their companies.
In times like ours, anyone can easily use the online platform for any purpose they want. Although some websites require coders to provide various services and fulfill desired needs, the web has become quite easy for anyone to use in any way they want. You can also add links to your website in Web 2.0 any way you prefer without worrying about any negative consequences in the future.